Pre-Dashboard Readiness Score

Is your business ready for a dashboard?

Take the 10-minute quiz and find out whether you’re ready to build one, or whether you need strategy work first. You’ll get a score, a breakdown across six areas, and clear next steps.

Why it matters

18 questions · 6 areas · free, no sign-up needed

The pretty graph trap

Most small businesses skip straight to the chart.

It’s tempting. You’ve got data lying around, a tool that makes graphs, and a hunch it’ll help. But a dashboard built on a shaky foundation just makes the confusion look nicer.

🧭
A loose grip on strategyIf the goal is fuzzy, no number can tell you if you’re getting closer to it.
🔗
No theory of changeWithout a clear chain from what you do to the results you want, you don’t know what to measure.
🍒
Cherry-picked dataThe metrics end up being whatever was easy to grab and looked good in a graph.
csv xlsx ??
A thousand little decisions

A good dashboard is the end of the road, not the start.

Every useful dashboard sits on a chain of decisions. Skip a step and the whole thing wobbles. Scroll the path and watch them add up.

0 decisions made so far
Step 1 · Strategy

Know where you’re going

Who you serve, what you’re known for, and the few priorities that matter this year. Everything downstream traces back here.

Who’s our ideal customer?What do we say no to?Top 3 priorities?
Step 2 · Theory of change

Map how effort becomes results

The chain from what you do every day to the outcomes you want. It tells you which early signals predict success, before the month-end numbers arrive.

If we do X, what happens?What comes first?Which link is weakest?
Step 3 · Measures that matter

Choose a handful, on purpose

Three to seven measures that follow from your theory of change, each with a definition, a target and someone who owns it.

What does good look like?Who owns this number?Leading or lagging?
Step 4 · Data sources

Find where the truth lives

Your POS, CRM, accounts, spreadsheets, and the stuff in people’s heads. Name each source, check you trust it, and spot the gaps.

Where does this come from?Can we trust it?What’s missing?
Step 5 · Tie it together

Connect the plumbing

Shared IDs, clean definitions and automated feeds, so a new question takes hours to answer instead of weeks.

How do we match records?Manual or automatic?How often to refresh?
Finally · The dashboard

Now the chart means something

Every number on the screen answers a question you actually care about, for someone who will act on it.

Who looks at this?What will they decide?
The human element

Data doesn’t make decisions. People do.

The chart shows a dip in March. Only someone on the team knows the street was dug up for three weeks. Good analysis connects the numbers to people who have the context.

1

Start with real questions

What do you need to decide next month? Measure for that, not for the graph.

2

Bring the context in

The people closest to customers explain what the numbers can’t.

3

Get help with the small calls

A guide who has done it before can help you weigh up the hundreds of small trade-offs, so you spend your time on the decisions that matter.

Why did March dip? Roadworks outside! Not the menu.
The tool

Pre-Dashboard Readiness Score

18 quick questions across the six areas a dashboard depends on. Answer honestly, for how things are today, not how you’d like them to be.

About 10 minutes. Your answers stay in your browser.

Want a second pair of eyes?

Send me your score and I’ll tell you the three things I’d tackle first, before anyone builds a single chart. No pressure.

Email me your score
When to take a closer look

Big changes are when the numbers drift.

Fast growth changes what your business needs to know. These are the moments when I’d check your strategy, your data and how you report on both, before anyone builds a new dashboard.

You’ve just closed a funding round

Investors want regular updates, and the numbers in your pitch deck quietly become the numbers you run the business on.

Strategy
Do the goals you promised investors match what you need to decide day to day?
Data
Can you produce those figures the same way every month, or does someone rebuild them by hand?
Reporting
Is there one version of the numbers for the board and the team, or two that don’t quite agree?

You’re opening new sites

What worked with one location, where you could see everything yourself, stops working at three or ten.

Strategy
What does a “good” site look like, and is it the same for an old site and a new one?
Data
Does every site count sales, hours and customers the same way, in the same systems?
Reporting
Can site managers see their own numbers, or does everything wait on head office?

You’ve landed a contract that changes everything

One big customer can reshape your workload, your cash flow and what “a good month” means.

Strategy
How much of the business now depends on this one customer, and what are you trying to protect?
Data
Can you see the cost and margin of this contract on its own, separate from everything else?
Reporting
Do your usual averages hide what’s happening, because one account now outweighs the rest?

You’ve been acquired, or taken on private equity

New owners arrive with their own reporting pack and their own idea of which measures matter.

Strategy
Which of the new owners’ targets actually fit how your business makes money?
Data
Do your definitions line up with theirs? “Revenue” or “customer” can mean different things.
Reporting
Who owns each number now, and who explains it when it moves?

The numbers look good, but it doesn’t feel that way

Sales are up on the report, yet cash is tight, the team is stretched or customers are unhappy.

Strategy
Are you measuring what you’re trying to achieve, or just what’s easiest to count?
Data
Are the figures complete, or are returns, refunds or unpaid invoices missing from them?
Reporting
Does anyone look at the measures that would warn you early, or only at the totals?

Reports take days to build and nobody acts on them

Someone spends the first week of every month pulling numbers together, and the meeting ends with no decisions.

Strategy
What decisions should this report help you make? If none, it may not need to exist.
Data
Where does the copying and pasting happen, and where do the mistakes creep in?
Reporting
Is anyone named as the person who acts when a number changes?